Advertiser Benefits

1. The 10-second national advertising medium allows advertisers to build brand awareness efficiently and effectively with low out-of-pocket production and time costs

2. A comprehensive study conducted by Frank N. Magid Associates reported exceptional levels of recall for :10s versus the longer :30 units

• Unaided awareness was 75% of the :30
• Aided awareness was 98% of the :30

3. Most units are embedded in program content and resistant to TiVo/DVR commercial zapping

4. Closed-captioning units air in an isolated, stand-alone position and not in traditional 2- to 3-minute commercial pods

5. Most of our availabilities reside in high profile cable, syndicated, and broadcast programming

6. Closed-captioning units add a public service "halo" to an advertiser's campaign

7. :10 spots extend both the reach and frequency of an advertiser's campaign

8. :10 spots offer a cost-efficient  national overlay to a spot buy

9. :10 spots provide brands with smaller advertising budgets a greater share of voice vs. their larger competitors

10. :10 spots can be used in hiatus periods of traditional ad campaigns to help maintain top of mind brand awareness