TV10s is a marketing firm specializing in the sale of closed-captioning sponsorships and promotional identification advertising. The company is committed to enlightening advertisers and agencies of both the cost and awareness benefits of short-form messaging, which has grown to be the most popular commercial unit length on the internet and on mobile phones.
As part of the Telecommunications Act of 1996, the FCC established a deadline of January 1, 2006, for the mandatory closed-captioning of all English-language programming on broadcast, cable and syndication. To offset the cost of the closed-captioning expense, the FCC allowed television producers and distributors to insert and sell closed-captioning sponsorships, which have become extremely prevalent over the past three years. These closed-captioning units are embedded in program content and generally run in an island position within the TV program. Since most programs only air one unit within each show, they are extremely limited. Closed-captioning sponsorships are highly desirable for advertisers seeking large, national audiences, low cost per thousands, and a halo effect in regard to providing a public service.
TV10s works with consumer marketers and their agencies to develop strategic media proposals that are based on the utilization of closed-captioning sponsorships and/or promotional identifications. TV10s handles some of the highest rated syndicated television programs, as well as most of the popular cable networks.